Peter Dames is the President & Chief Executive Officer for Servco Pacific Inc. (Servco). The company, which was founded in 1919, has businesses in automotive distribution and retail, musical instruments and e-learning, new mobility initiatives including car-sharing and fuel cell vehicles, and investments in venture capital and private equity.

Servco is Hawaiʻi’s largest privately held company with over $3.2 billion in annual revenues. Servco is one of the Top 15 largest automotive dealer groups based in the U.S. and is the largest Toyota dealer group in Australia. In addition to Toyota, Servco stewards world-class brands like Lexus, Subaru, Fender, Chevrolet, and Harley-Davidson. It has also been recognized as one of the “Best Places to Work in Hawaiʻi” for 19 consecutive years since that award’s inception.

Peter joined Servco as executive vice president in 2018 after serving as a board member for the company from 2016-2018. Since then, he has been responsible for areas including Automotive Retail, Distribution, Digital Strategy, and Marketing. Peter has driven Servco’s expansion from a transactional, product-focused company to a services-based mobility business.

Prior to Servco, Peter spent 18 years at PACCAR Inc, where he helped establish the company as a technology and market leader. He started his career at Toyota Motor Corporation, being one of the first American staff members stationed in Japan. After returning to the U.S., he served as Chief Dreamer for Toyota Motor North America (TMNA) and notably led the ecommerce team that united Toyota and Lexus brands worldwide by conceptualizing and executing global digital projects.

Peter earned his bachelor’s degree in Japanese Studies from UCLA and his master’s in business administration from Stanford University. He serves on for-profit boards for Fender Musical Instruments Corporation and Pacific Guardian Life. Following his passions around Japanese culture, education, music, and technology, he also serves on non-profit boards of Japan America Society Hawaii, Center for Tomorrows Leaders, Hawaiʻi Symphony Orchestra, and the TRUE Initiative.