Tourism

How to Increase Visitor Spending

Millions of tourists come to Hawai‘i and venture beyond the resort areas – crowding our parks, beaches, hiking trails, roads and more. But in 2019, total inflation-adjusted visitor spending actually declined, which means there was no extra money to fix this worn infrastructure. Here are three ways to turn that problem around.

Hawai‘i Island Identity Crisis

The dream of a Hawai‘i vacation is often nurtured by a steady stream of messaging from the Hawai‘i Visitors and Convention Bureau and its island chapters. Their job, in a nutshell, is to ensure steady growth in the tourism industry.…