This Century-Old Company Keeps Rolling Out Its Iconic Crackers
But have you tried Diamond Bakery’s ube, liliko‘i and Kona coffee shortbread cookies?
Diamond Bakery, which has been serving Hawai‘i since 1921, continues to roll out new products while maintaining its iconic line of cookies and soda crackers.
Photo: Aaron Yoshino
The recipes for Diamond Bakery’s soda crackers, cream crackers and saloon pilots have not changed since “the beginning of time,” says company President Butch Galdeira, who cites the importance of quality and consistency at the bakery.
“That’s what keeps customers coming back. They know the same Diamond Bakery soda cracker they buy today is the same one they’re going to have next month,” he says.
The middle distance of the photo shows a worker preparing soda crackers for packing.
Some of the company’s newer Hawai‘i inspired flavors include ube, liliko‘i and Kona coffee shortbread cookies.
Galdeira says 90% of sales are local but the bakery does have mainland and international buyers.
“We continue to innovate and are looking forward to the next 100 years.”
